For B2B companies with a sales and marketing function that isn’t producing the way it should
There is no silver bullet. But there is a system.
You’ve tried the agency. The sales trainer. The new CRM. Maybe even made a key hire. None of it changed the trajectory. That’s not bad luck. Your business is an ecosystem, and you’ve been solving one piece at a time. I work with founders and revenue leaders who are done with that cycle and ready to fix the whole thing.
No pitch. Just an honest conversation about what’s in the way.
Owners, founders and revenue leaders call me when they’ve hit a growth ceiling and can’t crack it themselves. Most have already tried several times. The problem is almost never the people or the quality of the work. It’s that the commercial side of the business — sales, marketing, customer success — never got built as a system. It just accumulated.
Accumulated systems stop working at some point. That pattern shows up in a $4M professional services firm and a $40M technology company. The scale changes. The structure of the problem doesn’t.
The same problem. Different companies. Different sizes.
How we work
Every engagement starts with honesty about where the problem actually lives. Sometimes that’s obvious. Sometimes it isn’t. The entry point depends on what you already know.
Option A - Not sure where to start
Revenue Diagnostic
You know something isn’t working. Revenue is lumpy, pipeline is inconsistent, the forecast shifts every week, sales and marketing aren’t connecting. But you’re not sure which problem to solve first or whether you’re even solving the right one. The Revenue Diagnostic is a structured assessment that identifies what’s actually broken and delivers a clear, prioritized action plan.
4-6 Weeks. Fixed Scope.
Option B - You know what’s broken
Focused Engagement
You’ve already diagnosed the problem. An unreliable forecast. A pipeline that isn’t full enough. A CRM nobody uses. A sales team spending more time on admin than selling. You don’t need another assessment. You need someone to fix it. We scope directly to the work and build the solution.
Typically 4+ weeks. Fixed Scope.
Option C - You need an ongoing growth partner
Strategic Retainer
Most clients move into a retainer after the initial engagement. The systems behind your pipeline and forecast need to evolve as your team grows and your market shifts. This isn’t a block of hours. It’s a standing function. Present for major decisions, available for the questions that can’t wait, and accountable for keeping the commercial side of your business working the way it should.
Senior level expertise at a fraction of a full-time hire. Ongoing. Monthly.
You’re in the right place if:
You’re in the right place if:
Your pipeline exists, but nobody fully trusts what’s in it
Revenue is inconsistent and you haven’t been able to fix it
Sales and marketing are busy, but not aligned on what actually drives revenue
You’ve tried to fix it. More than once. The same problems keep coming back.
Growth has stalled and the instinct is to push harder on the same things that used to work
You know something needs to change but you’re too close to it and too busy to see it clearly
If you read this list and felt two or three of those, it’s worth a conversation.
ABOUT
The person behind the work.
Josh Riessen, Founder
I founded RevMotiv because I got tired of watching companies get sold things that were supposed to help them grow, but don’t. Hire an agency and get some strategy sessions and a campaign. Hire a sales trainer, and it sticks about as long as one of those “Hello My Name Is” badges at a networking event. Buy a new CRM, and in 18 months someone’s asking why you’re still paying for it.
The problem with all of those is that they don’t address the root cause. They attempt to solve the problem without really understanding what the problem is. Different colors of duct tape on the same leak.
I’ve been the business owner chasing growth. I built and ran a multi-location business for nine years, 130 staff, five business units, every commercial function on my plate at once. I know what it feels like to think “this is the thing” and watch it not work.
When you boil it down, I’m a commercial strategist and operator. Twenty years across marketing, sales, customer success, operations, and finance. I’ve done this work at agencies, in enterprise accounts, and running my own business. An ABM campaign that generated $70M in net pipeline on a $200K investment. A customer acquisition program that drove 308% year-over-year growth. A client relationship grown 3x in revenue in twelve months. I see the whole commercial operation as one system, which means when I make a recommendation in one area, I already know what it does to everything else.
I don’t hand you a deck and say good luck. I dig in, tell you what’s actually in the way, and fix it.
Owners and founders call me when they’ve hit a growth ceiling and can’t crack it themselves. Most have already tried several times. That’s usually when I’m most useful.
Every engagement is led by me directly. You won’t be handed off.
Based in Des Moines, Iowa · Working with B2B companies across the US
Let’s figure out what’s in the way
Not a sales call. Not a pitch. Just a direct conversation about what’s blocking growth and whether I can help fix it. If it makes sense to work together, we’ll talk about what that looks like. If it doesn’t, you’ll still walk away with a clearer picture of the problem.