REVENUE ARCHITECTURE FOR B2B PROFESSIONAL SERVICES
One bad quarter shouldn’t become an existential threat.
Most firms at this stage haven’t failed to build a revenue system. They’ve outgrown the one that got them here. We design the architecture for what comes next.
For $5M - $20M B2B professional services firms
THE PROBLEM
“At $5M - $20M, most professional services firms are one bad quarter away from a crisis. By the time the warning signs are obvious, the cost of fixing it has doubled.”
The issue is rarely effort or market conditions. It’s that the revenue motion (how you generate, convert, and retain clients) was never deliberately designed. It just accumulated. And at some point, accumulation stops working.
73%
of professional services firms at this stage have no formal go-to-market architecture
2x
the cost of fixing a revenue problem after it becomes a crisis vs. before
4-6
weeks to build a clear revenue architecture diagnostic and action plan
HOW WE WORK
Two ways in.
One destination.
ENTRY PATH A
Revenue Diagnostic
Not sure what’s broken or where to start? We run a structured revenue architecture assessment to diagnose your go-to-market challenges, identify the highest-impact fixes, and deliver a prioritized action plan.
4-6 weeks · Fixed Scope · Starting at $8K
ENTRY PATH B
Focused Engagement
Know the problem but need the expertise and capacity to fix it? We skip straight to solving. Scope around your specific challenge: pipeline, forecasting, sales/marketing/customer success alignment, RevOps foundation.
4+ weeks · Fixed Scope · Starting at $10K
ONGOING
Strategic Retainer - Fractional Revenue Architecture & Operations
Most clients move into an ongoing retainer after the initial engagement. Revenue operations is not static and should always evolve with the organization. This isn’t a block of hours. It’s a standing strategic function. We act as your fractional revenue architecture and operations partner: present for major decisions, available for async questions, and accountable for the health of your revenue motion over time. The kind of senior GTM judgment that would cost $250K+ to hire full-time, at a fraction of that investment.
Ongoing · Monthly · $6K-$9K/month
WHO WE WORK WITH
Built for founders and revenue leaders who are done waiting.
I work with $5M-$20M professional services firms - the stage where growth stops being accidental and has to become deliberate.
Our clients are typically founders or VP-level+ revenue leaders who’ve tried to fix the problem internally and hit a wall, either because the expertise wasn’t deep enough, the capacity wasn’t there, or both.
I’ve sat in these seats myself. As a sales leader, a marketing leader, and a founder, I’ve felt the pressure of a quarter that isn’t tracking. That experience is what I bring to every engagement. Not just frameworks, but judgment.
You’re in the right place if:
Revenue growth has stalled and you suspect you’ve outgrown the what got you here, but you’re not sure what to replace it with
Opportunities are falling through the cracks and you can feel it but can’t fix it
Sales and marketing are busy, but not aligned on what actually drives revenue
Your forecast is a guess and you’re tired of being surprised at quarter-end
You know it needs to change but don’t have the time or expertise to drive it
FREE GUIDE
Why Professional Services Firms Stall Before $20M - and What the High-Growth Ones Do Differently
A practical diagnostic framework drawn from real engagements. Learn the five revenue architecture mistakes that keep most firms stuck and the patterns that separate the ones who break through.
ABOUT
The person behind the work.
Josh Riessen, Founder
I started RevMotiv because I kept watching the same thing happen. Smart founders/CEOs, strong teams, good markets, and revenue that just stopped growing. Some years were good, others were down. Powering past the revenue plateau remained elusive.
Not because anything was broken, but because the revenue motion that worked at $4M wasn’t built for $15M. The firms that figured that out early broke through. The ones that kept pushing harder on the same system stayed stuck.
I’ve sat on the other side of that problem. As a sales leader, a marketing leader, and a founder, I’ve felt what it’s like to carry a number without the right architecture underneath it. That experience (not the frameworks) and the judgment that comes from being accountable for the outcome is what I bring to every engagement.
I work with $5M-$20M professional services firms because it’s the stage I love and where I think the work matters most. Every engagement is led by me directly. You won’t be handed off.
Based in Des Moines, Iowa · Working with firms across the US
Let’s talk about what’s holding you back.
If you feel like you’re stuck at a revenue plateau and you want to grow, let’s talk. Fill out the form and we’ll be in touch within one business day.
No hard sales. Just a direct conversation about whether and how we can help.
Engagements typically begin within 2-3 weeks of an initial conversation.
Current availability:
Taking new clients